Brandings and Campaigns
Campaign: Nami and Mental Health Awareness Month
Campaign Overview
Client: NAMI Colorado Springs
Goal: Raise awareness about mental health, targeting younger individuals, minorities, and the LGBTQ+ community.
Objective: Foster understanding and advocate for mental health, creating a welcoming space for those living with mental health conditions in the Colorado Springs area.
Design Style:
Color Palette: Incorporate NAMI’s signature green alongside soft neutrals, lavender, coral, and teal to keep things fresh and inclusive.
Typography: Use friendly, modern sans-serif fonts with occasional handwritten-style accents for a more personal touch.
Visual Elements: Combine real-life imagery of diverse individuals, with illustrations or icons to represent the community, creating a balance of warmth and accessibility.
Mood: Approachable, optimistic, and culturally inclusive.
Social Media
Brochure
Branding: 360 Outdoors
Client Overview:
A resilient mother and son team sought a rebrand that honored their journey through adversity. Having come “full circle” in both life and business, they wanted this concept visually represented in the logo and brand narrative. The brand caters primarily to hunters but aimed to broaden its appeal, especially to female patrons. Core values included respect—for the environment, wildlife, and their customers.
Brand Objectives:
Create a visual identity that symbolizes resilience, unity, and nature’s cycles
Preserve appeal to the traditional hunting demographic
Introduce subtle design elements and messaging that resonate with women in the outdoors
Emphasize ethical, sustainable practices and deep respect for the land and its inhabitants
Design Solution:
The rebrand centers around a circular logo symbolizing the full-circle journey of the founders. Natural elements such as the deer, evoke strength and harmony with the wild. A balanced color palette of earth tones with soft, complementary accents adds a welcoming tone without compromising ruggedness.
